About Us

Invidious being began as a creative outlet, zoning out and drawing designs that depicted an inner monologue or non-existent world. It was with these drawings the idea spawned to make something tangible

Tired of the 9-5 office Job, we wanted to create something that inspired and fulfilled us. That’s when we looked into clothing.

We wanted to create graphics that bordered between dark and playful, clearly alternative but unique in its own right.

Our wardrobe  was, and still is primarily black clothing, so we stayed true to ourselves and focussed on selling items we are proud of and also wear.

 If we could escape the pressures of reality through drawing, why couldn’t we turn those drawings into a happier reality?